Commercial & Advertising Photography
Jack Daniel's
x Brandon
Jennings
Exclusive Barrel Pick at the
Historic Distillery
When Jack Daniel's and the Milwaukee Bucks partnered on an exclusive single-barrel whiskey collection, they needed a photographer who could move through a historic Tennessee distillery and capture it all without missing a beat. I was on the ground in Lynchburg, Tennessee, partnering with Take7 Productions, documenting every moment of the day alongside NBA star Brandon Jennings.
This was a full day of commercial storytelling. We followed Brandon through the charcoal-burning process, the maple wood stacks, the barrel house, the tasting room, and the BBQ Hill Pavilion. He etched "Bucks in Six" in the charcoal room, wore a Jack Daniel's jacket and cowboy hat with the ease of someone who actually belongs there, and brought genuine energy to every setup. We shot portraits in every corner of that distillery. Some gritty and dramatic. Some quietly refined. All of them real.
This campaign was published on the Milwaukee Bucks' official website as part of their 2024-25 Collection | The Six collaboration with Jack Daniel's, featuring Bucks legend Brandon Jennings in distillery portraits photographed in Lynchburg, Tennessee.